Case Study · Legal Industry
How We Helped Nares Law Group Dominate Colorado's Brain Injury & Truck Wreck Niche
A niche-first SEO and authority-building strategy that turned Kaitlin Nares' Denver firm into the most visible truck wreck and brain injury practice across Colorado, driving high-value case inquiries without paid ads.
Nares Law Group
Denver, Colorado · Truck Wreck & Brain Injury
Industry
Plaintiff PI Law
Specialty
Truck & TBI
Coverage
CO, TX, NY + National
Engagement
9 months (ongoing)
Engagement Started
August 2025 — Ongoing
Authority + Volume + Value, All Up
+342%
Organic Traffic
4.2x
Case Inquiries
189
Keywords in Top 10
#1
For Top Niche Terms
A Denver Firm With National-Caliber Expertise
Nares Law Group, founded by Kaitlin Nares, is a Denver-based plaintiff personal injury firm with a hyper-focused practice in truck wreck and traumatic brain injury (TBI) litigation. Licensed in Colorado, Texas, and New York, the firm also co-counsels nationally on complex trucking and brain injury cases.
Kaitlin authored two industry-defining books, Mother Justice: A Comprehensive Guide to Litigating Commercial Truck Wreck Cases and Mother Justice: A Lawyer's Guide to Understanding Brain Injury Litigation , and is recognized by Super Lawyers, Top 40 Under 40, Top 100, Million Dollar Advocates Forum, and the National TBI Association.
Despite this elite expertise, Nares Law Group was not yet capturing the digital share-of-voice their reputation deserved. That's where DesignFXPro stepped in.
$7.25M
Largest Settlement
TBI + Truck
Niche Focus
2
Books Authored
6 (CO)
Cities Served
Elite Expertise. Invisible Online.
Nares Law Group had everything a top firm needs , except the digital visibility to match.
Authority Without Visibility
Despite Kaitlin's two books, national speaking engagements, and elite credentials, the firm was ranking page 2–5 for its most important niche terms like "brain injury lawyer Denver" and "truck wreck lawyer Colorado."
Weak Local Footprint
Limited presence in the Google Map Pack across all 6 Colorado service cities. Existing location pages were thin, duplicated, and missing the depth Google rewards for local intent.
Technical SEO Debt
Slow load times, broken canonical tags, inconsistent schema markup, missing internal linking, and 180+ technical errors blocking crawl efficiency and indexation.
Competing with Volume Firms
Up against high-volume Colorado PI firms with massive ad budgets, established backlink profiles, and decades-long brand recognition in Denver.
Underleveraged Content Assets
TBI Master Class, blog posts, and case results pages weren't structured to rank, convert, or feed authority back to core practice area pages.
Inconsistent Case Inquiry Quality
Lead volume was modest, but more importantly, the firm was not consistently attracting the high-value truck and brain injury cases that match their expertise.
Niche Dominance Through E-E-A-T SEO
We didn't try to outspend the volume firms. We built a strategy designed to make Nares Law Group the most trustworthy and authoritative name in Colorado for two specific case types , truck wrecks and brain injuries.
SEO Strategy
Built a 12-month niche-first roadmap targeting 320+ commercial keywords across truck, brain injury, MVA, wrongful death, and PI verticals.
Technical SEO
Resolved 180+ technical issues. Improved Core Web Vitals, fixed schema, canonicals, internal linking, and crawl architecture.
On-Page SEO
Rewrote and optimized 50+ practice area and location pages with E-E-A-T-rich content, author markup, and intent-matched copy.
Off-Page SEO
Earned 67 high-authority backlinks from legal directories, TBI/medical resources, news features, and trucking industry publications.
Local SEO
Optimized and expanded 6 city location hubs (Denver, Aurora, Lakewood, Arvada, Westminster, Thornton) with 30+ city-service pages.
Website Maintenance & Design
Ongoing security, performance, and design improvements. Refined UX across hero, case results, and conversion paths.
Content Writing & Optimization
Wrote and refined practice area pages, blog content, and resource library entries to reinforce topical authority.
GBP Management
Optimized Google Business Profile with weekly posts, photo updates, Q&A, and review-generation workflows.
Signature Project
TBI Master Class Landing Page
We designed and built a dedicated landing page for Kaitlin's TBI Master Class , an authority-building resource positioning Nares Law Group as the go-to educator for other attorneys handling brain injury cases. We also edited and structured supporting resources to maximize their SEO value, build topical depth, and turn the page into a lead magnet for co-counsel opportunities.
Cadence
Weekly SEO sprints · Bi-weekly client syncs · Monthly executive reporting
Cadence
Weekly SEO sprints · Bi-weekly client syncs · Monthly executive reporting
Pages Optimized or Built: 80+
The Results
Nine Months. Six Categories. All Up.
Every metric we set out to move — traffic, rankings, calls, inquiries, authority, and speed — moved measurably and sustainably.
Keyword Wins
Page 1 Domination in a High-Value Niche
Each of these keywords carries CPCs of $80–$250+ — meaning every organic placement saves Nares thousands in ad spend monthly.
Biggest Wins
Highlight Reel
Owned the Brain Injury Niche
Now ranking in the top 3 for nearly every "brain injury lawyer" variation in Colorado — a niche Kaitlin literally wrote the book on.
#1 for "Truck Wreck Lawyer Colorado"
Took over the top organic position for the firm's flagship statewide keyword from a much larger competitor.
Map Pack Wins in All 6 Cities
Now visible in the top 3 of the local map pack across Denver, Aurora, Lakewood, Arvada, Westminster, and Thornton.
TBI Master Class Page Launched
Built a high-converting landing page for Kaitlin's educational program, now ranking #1 for "TBI Master Class" and driving co-counsel leads.
Site Speed 4.1x Faster
Mobile load time dropped from 7.8s to 1.9s. All Core Web Vitals now pass (LCP, INP, CLS) — a major Google ranking factor.
Domain Rating More Than Doubled
Ahrefs Domain Rating climbed from 18 to 42 in 9 months through ethical, white-hat link earning and digital PR.
30+ City-Service Pages Built
Expanded location pages from 6 stubs into 30+ deep, intent-matched city-service combinations driving local visibility.
Authority Content Strategy Live
Practice area, blog, and resource library content now reinforce E-E-A-T signals, leveraging Kaitlin's books and credentials.
Higher-Quality Case Inquiries
The mix of inbound inquiries has shifted toward high-value truck wreck and brain injury cases — Nares' core specialty.
We've always believed in doing the deepest, most meaningful work for our clients , and DesignFXPro built a digital presence that finally reflects that. They understood our niche from day one, respected what makes Nares Law Group different, and delivered results we can measure every single week. The clients we're now hearing from are exactly the families we're built to help.
Kaitlin Nares
Founder · Nares Law Group, Denver, CO
Eight Services. One Niche Strategy.
A breakdown of every DesignFXPro service deployed for Nares Law Group and the role it played in the transformation.
SEO Strategy
12-month niche-first roadmap targeting 320+ commercial keywords across truck wreck, brain injury, MVA, wrongful death & PI
Technical SEO
180+ errors resolved · Core Web Vitals all passing · Schema, canonicals, and crawl architecture rebuilt
On-Page SEO
50+ practice area & location pages rewritten with E-E-A-T-rich content, author markup, and intent-matched structure
Off-Page SEO
67 high-authority backlinks earned from legal directories, TBI/medical sources, news, and trucking industry publications
Local SEO
Map Pack top-3 across all 6 Colorado cities · 30+ city-service pages built · NAP consistency standardized across directories
Content Writing & Optimization
50+ practice & location pages plus blog and resource entries refined to reinforce topical authority, including TBI Master Class supporting content
Google Business Profile Management
GBP calls up 475% · Weekly posts, photo updates, Q&A management, and review-generation workflows
Website Maintenance & Design
Mobile load time 4.1x faster · 0 critical security issues · TBI Master Class landing page designed & launched · UX refinements across conversion paths
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