Case Study · Education · International Recruitment
How We Helped Omeida Chinese Academy Fill Classrooms With Students From Around the World
A full-stack creative and growth program combining SEO, social, influencer partnerships, and stunning visual storytelling that helped a Chinese language school in Yangshuo become the most-discovered Mandarin academy in southern China for international students.
Omeida Chinese Academy
Yangshuo, Guilin, China · Education
Industry
Language Education
Audience
Global Students
Programs
6 Course Types
Engagement
Completed
Project Status
Engagement Concluded · Goals Achieved
A Global Brand Built. A Mission Delivered.
+418%
Organic Traffic
3.9x
Course Enrollments
+612%
Social Reach
32+
Countries Reached
A Language School in One of China's Most Magical Places
Omeida Chinese Academy is a renowned Chinese language school located in Yangshuo, Guilin a region famous for its dramatic karst mountains, winding rivers, and breathtaking natural scenery. For years, Omeida has welcomed international students from every continent to learn Mandarin through total cultural immersion, small group classes, and unforgettable adventures in one of China's most photographed landscapes.
The academy offers six core course types: Standard Chinese, Intensive Chinese, Part-Time Chinese, Summer Camp, HSK Preparation, and Online Chinese alongside a volunteer program, a gap year program, and a full student life ecosystem including on-campus accommodation, meals, and activities. Their student testimonials span the USA, UK, Germany, France, Canada, New Zealand, Sweden, and beyond.
Omeida partnered with DesignFXPro to dramatically expand their international student pipeline through a fully integrated SEO, content, social, and influencer growth program and to capture the visual magic of Yangshuo in a way that would make global students fall in love with the school before ever stepping foot in China.
32+
Countries Reached
6
Course Types
Yangshuo
Location
EN + 中文
Languages
A Hidden Gem the World Needed to See
Omeida had everything an incredible language school needs except the global digital visibility to match its real-world reputation.
Low International Visibility
Despite being one of the best-regarded Chinese schools in Yangshuo, Omeida was ranking outside the top 20 for critical terms like "learn Chinese in China" and "Chinese language school abroad" invisible to most international students researching study options.
Crowded Global Competition
Up against well-funded language schools in Beijing, Shanghai, and Taipei with established study-abroad partnerships, larger ad budgets, and decades of brand recognition with international student agencies.
Underused Visual Story
Yangshuo's scenery is one of the most photographed landscapes on Earth but Omeida's digital presence wasn't showcasing the visual magic that makes their location truly extraordinary. Their best asset was hiding in plain sight.
Outdated Website & SEO
Slow load times, weak technical foundations, missing schema, and outdated design were holding back both rankings and conversion from prospective international applicants.
Disconnected Social Presence
Active social channels existed but lacked a coordinated content strategy, making it hard to build the kind of inspirational, aspirational brand that converts curious travelers into committed students.
Limited Reach With Travel Creators
No formal influencer or creator partnerships in place, leaving a massive untapped audience of travel, study-abroad, and language-learning content creators who could amplify the Omeida story to their global audiences.
A 10-Service Global Growth Program
We didn't just optimize a website. We built a complete creative-plus-growth ecosystem; visuals, content, search, social, and partnerships designed to make Omeida unmissable to international Chinese learners.
Web Design, Development & Maintenance
Rebuilt the website with a modern, conversion-focused design that showcases Yangshuo's beauty. Ongoing performance, security, and UX optimization.
Video Editing
Produced cinematic video content, campus tours, student stories, cultural immersion clips, and aerial Yangshuo footage — for site, ads, and social.
Photography
Captured stunning on-location photography of the academy, students, and Yangshuo landscapes, the visual foundation for every channel.
Content Writing & Optimization
Wrote and optimized 50+ pages including course pages, student life content, blog articles, and resources tailored to international applicants.
Partnership & Influencer Marketing
Built creator partnerships with travel, language learning, and study-abroad influencers bringing Omeida to millions of new prospective students.
Social Media Marketing
Managed and grew Facebook, Instagram, YouTube, and VK channels with original content that turned followers into applicants.
SEO Strategy
12-month international SEO roadmap targeting 320+ commercial keywords across study-in-China, Chinese language, HSK, and Yangshuo searches.
On-Page SEO
50+ course, program, and student life pages optimized with E-E-A-T-rich content, schema, and intent-matched copy for international audiences.
Off-Page SEO
92 high-authority backlinks earned from study-abroad directories (GoOverseas, GoAbroad, Language International), travel media, and education sites.
Technical SEO
Resolved 195+ technical issues. Core Web Vitals all passing. Schema, canonicals, and crawl architecture rebuilt for international SEO at scale.
Cadence
Weekly content production · Bi-weekly client syncs · Monthly executive reporting · Quarterly creator activations
Cadence
Weekly SEO sprints · Bi-weekly client syncs · Monthly executive reporting
Total Assets Created: 240+
The Results
Seven Categories. Every One Up.
Every metric we set out to move traffic, rankings, enrollments, social reach, and global brand presence, moved measurably and sustainably across the engagement.
Keyword Wins
Top of Search for International Chinese Learners
Every organic placement here represents thousands of prospective international students discovering Omeida at the exact moment they're researching their study-abroad options.
Biggest Wins
Highlight Reel
3.9x More Course Enrollments
Monthly course enrollments climbed from ~32 to 124 - driven by a coordinated SEO, social, and influencer system reaching students in 32+ countries.
Students From 32+ Countries
Expanded the student pipeline well beyond Omeida's traditional reach, attracting applications from the US, UK, Germany, France, Sweden, Brazil, Russia, Japan, and beyond.
38 Creator Partnerships Activated
Built and managed 38 influencer and creator partnerships across travel, study-abroad, and language-learning niches, bringing Omeida to millions of new prospective students.
Social Reach Up 612%
Monthly social reach climbed from 34,000 to 242,000 across Facebook, Instagram, YouTube, and VK, building a global community around the Omeida brand.
240+ Visual Assets Produced
Created an extensive library of cinematic videos, professional photography, and lifestyle content showcasing Yangshuo's magic and Omeida's student experience.
174 Keywords in Top 10
From just 19 ranking keywords at the start to 174 page-1 placements across international study-in-China and Mandarin-learning search terms.
Domain Rating More Than Doubled
Ahrefs Domain Rating climbed from 22 to 48 through 92 high-authority backlinks from study-abroad directories, travel media, and education publications.
Site Speed 3.4x Faster
Mobile load time dropped from 6.8s to 2.0s. Core Web Vitals all passing — critical for international audiences on varied connection speeds.
Mission Delivered
When the engagement concluded, Omeida had successfully transitioned to a self-sustaining international growth engine, with the brand, content, and SEO foundations to keep performing for years.
DesignFXPro transformed how the world sees Omeida. Their team captured the magic of Yangshuo and our school in a way we never could on our own, and turned that creative work into real, measurable growth. We welcomed students from countries we'd never reached before, and our brand finally matched the quality of the experience we deliver. Working with them was a true partnership.
Omeida Chinese Academy
Leadership Team · Yangshuo, China
Ten Services. One Global Growth Engine.
A breakdown of every DesignFXPro service deployed for Omeida Chinese Academy and the role it played in the transformation.
Website Design, Development & Maintenance
Rebuilt the site for modern UX, mobile load time 3.4x faster, 0 critical security issues, ongoing performance and design optimization
Video Editing
Produced cinematic campus tours, student stories, cultural clips, and Yangshuo landscape videos for site, social, and creator distribution
Photography
Captured 240+ professional photo assets of the academy, students, and Yangshuo, the visual foundation across every channel
Content Writing & Optimization
50+ pages including courses, student life, and blog content tailored to international applicants and ranked across study-abroad search terms
Partnership & Influencer Marketing
38 creator partnerships activated across travel, study-abroad, and language-learning niches, reaching millions of prospective students
Social Media Marketing
Monthly social reach up 612% (34K → 242K) across Facebook, Instagram, YouTube, and VK with cohesive original content
SEO Strategy
12-month international SEO roadmap targeting 320+ commercial keywords across study-in-China, Chinese language, HSK, and Yangshuo searches
On-Page SEO
50+ course, program, and student life pages optimized with E-E-A-T-rich content, schema, and intent-matched copy for international audiences
Off-Page SEO
92 high-authority backlinks earned · Domain Rating climbed from 22 to 48 · Features in GoOverseas, GoAbroad, Language International, and major travel media
Technical SEO
195+ technical issues resolved · Core Web Vitals all passing · Schema, canonicals, and crawl architecture rebuilt for international SEO at scale
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